Your GTM resources to announce your Managed AI offering and start selling.
You have everything you need to go to market with Hatz. The Sales Enablement Package gives you structured resources, repeatable programs, and ready-to-use tools to move from internal activation to customer-facing conversations.
Below is a breakdown of each resource in the package and how to use it.
1. Hatz AI Launch Pad
Your starting point as a new Hatz MSP partner.
Weekly webinar, Tuesdays at 12PM ET
Sales talk track and platform orientation
Standardized deck with a rotating Hatz AE host
Primary entry point for all new MSPs
What to expect: The Launch Pad walks your team through how to position Hatz to clients, your internal adoption timeline, customer pricing, and available support resources. Attend in your first 30 days of signing on.
Hatz Pro-Tip: Treat this as a mandatory first step. The Launch Pad grounds your team in the same positioning and talk track a Hatz AE uses, so everyone is aligned from Day 1.
2. Sales Enablement 1-Pager and Deck
The core assets for client-facing conversations.
Included in this resource:
30-60-90 Day Onboarding Deck:
30-day MSP Onboarding Checklist:
30-day End Customer Onboarding Checklist:
Webinar Template Deck:
How to use it:
Use the 1-pagers as a leave-behind after discovery calls or QBRs.
Use the deck to walk clients through the Secure AI and Adoption conversation step by step.
Customize with your MSP branding.
Hatz Pro-Tip: Lead every client conversation with security and Shadow AI risk. Your clients' employees are already using free AI tools. Position Hatz as the solution to a problem that already exists, not a new product to sell.
3. Hatz LAB
Ongoing AI education and hands-on platform training.
Monthly sessions, 3rd Wednesday at 1PM ET
AI and platform education
Hands-on agent building
Content you can reference when speaking with customers post-onboarding
How to use it:
Attend within your first 30-days of becoming a Hatz partner to build with the Hatz team and learn how we approach end-customer education.
Share LAB takeaways with your sales team to keep talk tracks fresh.
Point onboarded clients to what was covered in the LAB as part of their ongoing education.
Sign up here: https://hatz.ai/hatz-lab
Hatz Pro-Tip: The LAB is where you move from selling AI to showing AI. Use what you build in these sessions as live demos for client conversations.
4. Marketing Agent
Ready-to-use marketing tools from Day 1.
Email and social copy templates
Landing page draft for your Managed AI services
1-pager creation support
Available from the moment you sign on
How to use it:
Use the email templates to announce your AI offering to clients immediately.
Build a Managed AI landing page on your website using the provided draft language.
Customize the 1-pager with your MSP branding and distribute to prospects.
Hatz Pro-Tip: Don't wait until you feel "ready" to market your AI offering. Use these templates to get the word out in Week 1. Early conversations build pipeline even before your team is fully ramped.
Putting It All Together
The Sales Enablement Package is designed to follow your 30-day activation plan:
Timeline | Resource | Action |
Week 1 | Launch Pad | Attend your first session. Get aligned on positioning. |
Week 1 | Marketing Agent | Announce your Managed AI offering via email and social. |
Week 2-3 | 1-Pager and Deck | Start client conversations. Use the deck in QBRs. |
Month 1 | Hatz LAB | Deepen your expertise. Build demos. Stay current. |