Introduction
The Klaviyo integration with Hatz brings the power of your email and SMS marketing platform directly into your AI workflows. By connecting Klaviyo to Hatz, you can use natural language to query campaign performance, manage customer profiles, explore audience segments, review flows, and much more — all without leaving your Hatz workspace.
Whether you're a marketer looking to pull quick performance reports, a sales rep checking on a customer's subscription status, or a team lead building automated workflows, this integration puts your Klaviyo data at your fingertips through simple conversational prompts.
Example prompts you can use after connecting:
"Show me the performance of my email campaigns from the last 30 days."
"Which flows are generating the most conversions this quarter?"
"Create a new email campaign for our upcoming sale."
"Look up the profile for [email protected] and show me their subscription status."
How the Integration Works
Hatz connects to Klaviyo using Klaviyo's official Model Context Protocol (MCP) server, hosted at https://mcp.klaviyo.com/mcp. This is a secure, remote-hosted server maintained directly by Klaviyo.
Once connected, Hatz's AI engine can access your Klaviyo account data through a set of defined tools — such as fetching campaign reports, listing audience segments, or creating profiles — and surface that information in response to your natural language requests.
Authentication is handled via OAuth, meaning Hatz will securely redirect you to Klaviyo to authorize access. No passwords are shared with Hatz directly.
This is a per-user integration. Each user in Hatz who wants access to Klaviyo data must set up their own connection. One user's connection does not grant access to other users on the same tenant.
Prerequisites
Before setting up the integration, make sure you have the following:
An active Klaviyo account
A Klaviyo user role of Owner, Admin, or Manager (required to authorize the MCP connection)
Access to your Hatz tenant with permissions to manage Connections
Steps to Integrate
Follow the steps below to connect your Klaviyo account to Hatz:
Login to Hatz, select Workshop at the top and then select Connections on the left menu
Find Klaviyo in the list of available integrations and click Add
You will be redirected to Klaviyo to log in and authorize the connection
Review the requested permissions and click Allow
Once authorized, you will be returned to Hatz and the connection will be marked as active
Note: You must be logged into the Klaviyo account you wish to connect before completing the authorization step. If you manage multiple Klaviyo accounts, make sure you are signed into the correct one.
Features Available After Integration
Once the Klaviyo integration is active, the following tools become available to you through Hatz's AI assistant:
Tool | Description |
Get Campaigns | List all of your Klaviyo campaigns |
Get Campaign | Retrieve full details of a specific campaign |
Create Campaign | Create a new email campaign |
Assign Template to Campaign Message | Assign an email template to a campaign message |
Get Campaign Report | Pull a performance report for a campaign (opens, clicks, revenue, etc.) |
Get Flows | List all of your automation flows |
Get Flow | Get details of a specific flow |
Get Flow Report | Pull a performance report for a flow |
Get Profiles | List customer profiles in your Klaviyo account |
Get Profile | Retrieve details for a specific profile |
Create Profile | Create a new customer profile |
Update Profile | Update an existing profile's information |
Subscribe Profile to Marketing | Subscribe a profile to a list/channel |
Unsubscribe Profile from Marketing | Unsubscribe a profile from a list/channel |
Get Lists | List all of your Klaviyo lists |
Get List | Get details of a specific list |
Get Segments | List all of your audience segments |
Get Segment | Get details of a specific segment |
Get Events | List events tracked in your account |
Get Metrics | List all event metrics |
Get Metric | Get details of a specific metric |
Query Metric Aggregates | Aggregate and analyze event data for a metric |
Get Email Template | Retrieve the details of an email template |
Create Email Template | Create a new HTML email template |
Get Catalog Items | List items from your product catalog |
Upload Image from URL | Upload an image to Klaviyo from a URL |
Get Account Details | View details about your connected Klaviyo account |
Klaviyo Reference Guide
Below is Klaviyo's documentation on their hosted MCP server.