1) Positioning Summary (unchanged core, refined)
| Copilot | Hatz |
What it is | Low-code platform in the M365/Power Platform stack to build custom AI agents. | MSP-first, secure, multi-tenant AI platform with packaged assistants (chat + voice) and workflow automation. |
Best fit | Microsoft-heavy orgs with budget and in-house IT to build/maintain tenant-specific agents. | MSPs delivering AI-as-a-Service to many SMBs fast, with predictable cost and centralized ops. |
Core differentiator | Deep M365 integration; high per-tenant effort and expertise required. | Pre-built outcomes, MSP multi-tenant control, unlimited user rollout economics, GTM enablement. |
2) Key Messages for MSPs: Why Hatz
From one-off chats to business outcomes – Position HATZ as moving clients beyond ad-hoc prompting to repeatable apps, workflows, and agents that produce outcomes week after week. “ChatGPT is great for answers; Hatz delivers outcomes.”
Secure, private, controlled by you – Emphasize tenant isolation, admin visibility, audit trails, per-user control, and MSP-led governance. “ChatGPT is a product you use; Hatz is a platform you control.”
Built for teams (not just power users) – Templates, pre-built use cases, visual builder, shared apps, multi-step automations → easier adoption across non-experts.
Scales across departments and clients – Multi-user environments, shared libraries, usage tracking; MSP can roll out to many tenants centrally.
Designed for MSP monetization – Package and resell with onboarding, education, usage data, starter packs and GTM framework (white-glove ready).
Unlimited users = better unit economics – Avoid per-seat taxes; enable entire orgs without $/user drag—game-changer for MSP rollouts.
3) Ease of Implementation & Maintenance (MSP lens)
| Copilot | Hatz |
Setup
| “No-code” in marketing; in practice needs Power Platform/Azure skills per tenant. | Start fast with packaged assistants (Chat + Phone) and templates; learn once, deploy many. |
Maintenance | High: per-tenant prompt/flow/data updates; auth and connector overhead. | Centralized multi-tenant updates, shared libraries; MSP governs content and access across clients. |
Adoption | Relies on power users; steep curve for non-experts. | Non-expert friendly: visual builder, templates, shared apps; easier to bring teams along. |
4) Cost & Packaging (sellable sound-bites)
Copilot Studio: per-user licensing + metered usage; harder for SMBs to budget at scale.
Hatz: unlimited users + credits → predictable, MSP-friendly unit economics; package into “starter packs” and expand with usage.
5) Talk Track (30–60 seconds for MSP reps)
"Many of your customers are already using Microsoft Copilot for Office productivity—and that's valuable for document work. But when you need to build custom agents, deploy repeatable workflows across departments, and scale AI to entire organizations without ballooning costs, you need more flexibility. Hatz gives you pre-built assistants, visual automation tools, and MSP-grade controls—all with unlimited users instead of per-seat licensing. You can roll it out across all clients, govern it centrally, and monetize it with our starter packs and GTM framework. Think of Copilot as a productivity assistant for Microsoft apps; Hatz is the enterprise AI platform that runs cross-functional operations—customizable, scalable, and controlled by you."
6) Objection Handling (MSP cheat sheet)
“Why not just stick with Copilot?”
For Microsoft-centric workflows inside Office, Copilot is great. But building/maintaining custom agents per tenant is time-intensive and per-seat costly. Hatz lets us deploy fast to entire orgs with predictable cost and central governance—and we manage it for you.
“Will non-technical staff adopt it?”
Yes—templates, pre-built use cases, and visual builder reduce the prompt-engineering burden. We provide shared apps and guided workflows so teams get value day one.
“Is data safe?”
Tenant isolation, admin visibility, audit trails, per-user control—we run it as your MSP under strict governance. Your data policies apply end-to-end.
“What’s the ROI vs per-user AI?”
Unlimited users eliminates per-seat friction; standardized workflows create compounding value across departments. We package, roll out, and expand based on usage data.
7) One-Page Summary (drop-in slide copy)
Hatz for MSPs — 6 Big Wins
Outcomes > Answers: from prompts to repeatable apps & agents.
Secure & Controlled: tenant isolation, admin visibility, audit trails.
Adoption-Ready: templates, pre-built use cases, visual builder.
Team-Scale: shared libraries, multi-user rollouts, usage tracking.
MSP Monetization: packaged services + starter packs + GTM.
Unlimited Users: budget-friendly org-wide deployment.